Leadership - Refuel Market

THE LEADERS
OF REFUEL

Our leadership team is united by a common goal: to make a positive impact on our communities and ensure our team members feel valued and supported. With diverse backgrounds, they bring a strong focus on creating a caring and inclusive work environment across our fuel, convenience stores, and food service sectors. This approach not only strengthens our team spirit but also enhances the well-being of everyone involved—customers, partners, and the community at large. By prioritizing kindness and community engagement, our leaders are dedicated to making a real difference, fostering a culture where everyone thrives together.

EXECUTIVE LEADERSHIP

Mark Jordan

Chief Executive Officer
Mark, the founder of Refuel and Co-Founder of FR Refuel, is the President and CEO. He drives the exceptional performance and growth of Refuel by combining a broad background that encompasses such industry-relevant domains as economics, real estate, and finance with over two decades of experience in owning, developing, and acquiring convenience stores. He graduated with a BA from The Citadel in 1993.

Travis Smith

Co-President
Chief Development Officer
Travis is a Co-Founder of FR Refuel and has an extensive background in mergers and acquisitions and development within the energy and retail industries. Since co-founding FR Refuel, LLC, in 2018, he has been instrumental in shaping the company’s acquisition-based growth strategy. Travis also previously worked at Susser Holdings Corporation and Sunoco and started his career at the law firm of Locke Lord, LLP. He attended the University of Texas at Austin graduating with B.A. in Government in 2002 and graduated Magna Cum Laude from South Texas College of Law in 2005.

Jon Rier

Co-President
Chief Financial Officer
Jon joined the Refuel team in 2019 and leads the Finance, Accounting, and IT functions. Having previously spent 14 years with RaceTrac Petroleum in various leadership roles, including Sr. Director of FP&A/Business Analytics, Sr. Director of Fuel Transportation, and Assistant Treasurer, he brings significant financial and C-store industry experience to Refuel’s home office support teams. Jon graduated Magna Cum Laude from the University of Georgia in 2007 with a BBA in Finance.

Tim Rupp

Chief Operating Officer
Tim joined the Refuel team in 2022 and oversees all Store Operations, Marketing, Merchandising and Food Service programs. Tim is a 30-year veteran of the C-store industry having held various positions at Speedway such as Sr VP of Marketing, VP of Operations, and Commercial and Business Development Director prior to joining Refuel. Tim is a member of the NACS Research and Technology Committee and has served as a board member of the New England Convenience Store and Energy Marketers Association, (NECSEMA). He graduated from Miami University with a BS in Marketing.